The Journey of a Visionary

Welcome to Urvi, a store that weaves stories of art, passion, and empowerment. I am Sarita, and for over 30 years, I have immersed myself in the realm of arts and crafts, embarking on a journey that has taken me to the remote corners of India since 1988. Along this path, I've had the privilege of being trained and guided by the illustrious late Shri M. Balakotaiah. His expertise in the field of crafts and the intricacies of the production process shaped my understanding and deepened my appreciation for the artisans' incredible work. Together, Mr. Balakotaiah Garu and I ventured to create something extraordinary with the support of an integral core team—a vision that materialised in the form of the renowned stores Kalanjali arts and crafts showrooms in 1992. Situated in Hyderabad, Telangana, Kalanjali used to stand tall as a testament to the artistry that thrived in South India. With a sprawling expanse of over 8000 square feet, it housed the finest crafts and textiles from all corners of our diverse nation. Each creation within its walls told a story of heritage, skill, and the soul of India.
However, my journey did not end there after parting ways... In 2001, I felt a calling to bring marginalised weavers to the forefront, celebrating their unique talent and craftsmanship. Thus, Urvi was born—a humble abode where their artistry could shine brighter than ever before. Urvi embraces the simplicity that lies within each thread, for it is through the fabric itself that the true voice of the weaver is heard.
At Urvi, our intervention is minimal, for we believe in preserving the values, pride, and dignity of the creators. Each piece crafted by these talented hands carries within it a rich tapestry of history, tradition, and love. As you become the proud owner of these beautiful creations, you embark on a journey of connection—a bridge between the weaver's soul and your own. Join us as we celebrate the intricate beauty that arises when art and humanity intertwine. Explore the stories woven within every thread, and let the fabrics express the heritage and dreams of those whom bring it to life. 


                                                                                                                                                                                                                                                                                                                                                                                           ⁃ Sarita
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